Stefan Koning

Freelance Digital Analytics Expert | CRO Specialist | Co-founder

Advising and assisting clients in the implementation and use of digital analytics to improve their online results. Responsible for business requirement sessions, tool selection, technical implementation and configuration (client-side and server-side tracking), GDPR/ePrivacy compliance, reports and dashboards, ad-hoc and deep-dive analyses, A/B & MV testing, and delivering on-site analytics training.

Tools: Google Analytics 360, Adobe Analytics, Firebase Analytics, Tealium, Relay42, Google Tag Manager, Measurement Protocol, Klipfolio, Tableau, Looker, Optimizely, VWO, Google Optimize, Webtrekk/MAPP, Segment, BigQuery, Appsflyer, Snowplow Analytics, Matomo and Piwik PRO.

Assignments

Rituals

Digital Analytics & CRO Specialist

Mar. 2024 — present

Air Miles (Loyalty Management NL)

Technical Digital Analytics Specialist & CRO Expert

Oct. 2019 — present

FedEx

Analytics Instrumentation Specialist

Mar. 2024 — Dec. 2024

Kadaster

Technical Web Analyst Digitaal Stelsel Omgevingswet

Jul. 2022 — Dec. 2024

DPG Media

Sr. Digital Analyst

Nov. 2020 — Jan. 2024

IKEA

Digital Analytics Expert

Jan. 2022 — Sep. 2023

Belastingdienst (Dutch Tax Authority)

Matomo Analytics Technical Infra & Performance Specialist

Feb. 2021 — Jul. 2022

Philips

CDP Implementation & Audience Specialist

May 2021 — Sep. 2021

Ahold Delhaize

Sr. Digital Analyst & DMP Implementation Specialist

Apr. 2018 — Dec. 2020

SURF

Digital Analyst & Data (GDPR) Compliancy Specialist

Apr. 2019 — Oct. 2019

ING

Digital Analytics Expert

Jan. 2017 — Feb. 2019

de Rechtspraak (Dutch Judiciary)

Sr. Digital Analyst & UX Specialist

Oct. 2017 — Jan. 2019

Teaching engagements

Eduvision Opleiding & Training

Lecturer (Matomo / Piwik PRO training)

Jan. 2020 — Dec. 2021

Matomo Core Team Member

Together with the team behind Matomo Analytics, ensuring there is a strong alternative to Google Analytics and Adobe Analytics. MIST Analytics is an official Matomo Partner in Europe.

Key achievements: established the official Matomo certification program (MCP accreditation), available worldwide in 200+ countries. Organized the first European MatomoCamp (November 2021) with ~300 participants from various EU countries.

Senior Digital Analytics & CRO Consultant

Advising and assisting clients in the implementation and use of digital analytics. Responsible for business requirement sessions, tool selection, technical implementation, reports and dashboards, deep-dive analyses, A/B & MV testing and training.

Tools: Google Analytics 360, Adobe Analytics, Tealium, Relay42, Google Tag Manager, Measurement Protocol, Klipfolio, Tableau, Optimizely, VWO, Google Optimize, Webtrekk and Piwik.

Assignments

Basic-Fit Netherlands

Sr. Digital Analyst & CRO

Aug. 2016 — Jul. 2017

RTL

Web Analyst

Aug. 2016 — Dec. 2016

Ziggo

Web Analyst

Apr. 2016 — Oct. 2016

Teaching engagements

Competence Factory

Lecturer (Google Analytics training)

Jan. 2016 — Jan. 2017

Web Analytics & SEO Consultant

Google Universal Analytics implementation (hardcoded & tag management) and configuration. Tag managers: Google Tag Manager & Relay42. Plus off-page SEO, keyword research and WordPress maintenance.

SEO Specialist

SEO copywriting, blogs, off-page SEO, site analysis, online marketing plan (B2C), Mailchimp. Thesis: 'Customer Acquisition — How will Parcare Schiphol achieve an increase in the number of private clients within the target group of their shuttle service?'

Certified Digital Analyst (Certifications, Digital Analytics)

Web Analytics PractitionerApplied Sciences

Bachelor's degree, Small Business & Retail ManagementApplied Sciences

Higher General Secondary Education, Profile Economy & Society