Mike van Stroe

About

As a Sr. Digital Analytics & CRO Consultant and co-owner of MIST Analytics, I help major Dutch A-brands and international organisations get more out of their digital channels — not by collecting more data, but by drawing the right conclusions.My strength lies in the combination: an academic analytical foundation, deep technical expertise in websites and tag management, and the experience to translate that into strategic decisions that actually move the needle for marketing and BI teams. I work as lead consultant on complex, strategic engagements. That means: maintaining clarity where others get stuck, bridging the gap between technology and business, and delivering insights that teams can truly act on.

Experience

Sep. 2017 – present

Sr. Digital Analytics & CRO consultant and owner

MIST Analytics · Utrecht

Co-founder of MIST Analytics, specialising in the analysis and implementation of digital analytics platforms and conversion rate optimisation.

Assignments

NN

(Technical) CRO Specialist

Aug. 2025 — present

Rituals

Digital Data Engineer / CRO Specialist

Feb. 2024 — present

Dutch Chamber of Commerce (KVK)

Data Analyst / Digital Data Analyst

Oct. 2018 — Dec. 2025

Bauer

Digital Data Engineer / CDP Specialist

Jul. 2023 — Mar. 2024

City of Amsterdam

Digital Data Analyst

Dec. 2022 — Jul. 2023

IKEA

Digital Data Analyst

Jan. 2022 — Oct. 2022

ABN AMRO

Digital Data Engineer / Technical Analyst CDP

Sep. 2020 — Feb. 2022

Philips

CDP Implementation & Audience Specialist

Mei 2021 — Sep. 2021

Align Technology B.V.

Digital Analyst EMEA

Jun. 2019 — Mar. 2021

Ahold Delhaize

Technical Web Analyst CDP

Jun. 2018 — Dec. 2020

ABN AMRO

Data Analyst & CRO Specialist

Oct. 2017 — Jun. 2019

Nov. 2014 – Sep. 2017

(Sr.) Digital Analytics & CRO consultant

Netprofiler

Engaged as lead consultant on strategic engagements for major Dutch A-brands and international organisations. Worked together with in-house marketing teams on strategic annual plans and structural improvements in web analytics and CRO.

Clients included: KVK, Brussels Airlines, TUI, WNF, Nibud, Robinson (TUI DE), UWV, Klaverblad Insurance, Autotrack, Sawadee Reizen.

Assignments

Dutch Chamber of Commerce (KVK)

Digital Analyst, BI Team

May 2015 — Sep. 2017

Bugaboo

Digital Analyst & CRO specialist

Jul. 2015 — Sep. 2017

Teaching engagements

Beeckestijn Business School

Lecturer — Digital & Web Analytics Specialist (Post-Bachelor)

Apr. 2017 — Jun. 2017

Skills

Education

Languages